Overview
Demand Signals is Tightly’s Pro-tier intelligence layer designed to turn website traffic into inventory foresight. While traditional inventory management relies on sales data (a lagging signal of what already happened), Demand Signals uses GA4 traffic, engagement, and intent (leading signals of what will happen).
By merging your warehouse data with customer behavior, such as views, Add-to-Cart (ATC) rates, and checkout abandonment, Tightly surfaces 6 specific "Insights" that help you:
Recover "Ghost Revenue" from out-of-stock items that are still trending.
Scale "Hidden Gems" that convert well but lack visibility.
Protect Capital by identifying "Cooling Trends" before you over-order.
Connecting the Engine: GA4 Integration
Demand Signals is powered by the marriage of your inventory levels and real-time website behavior. To begin, you must link your data source.
How to Connect: Navigate to Settings > Organization Settings > Integrations > Google Analytics (GA4).
Permissions: Tightly requires "Read-Only" access to your traffic and funnel data. We do not write data back to your GA4 property.
Dependency: This feature will remain gated and inactive until a valid GA4 property is connected.
Navigating the Demand Signals Page
The Demand Signals page is split into two main sections: the Insight Cards and the Product Table.
1. Insight Cards
At the top of the page, you will see insight cards for the most impactful categories (e.g., Hidden Gems, Dead Stock).
Potential Impact: This displays the estimated currency value you could gain or save by following the recommendations for those specific products.
2. The Product Table
Below the cards, every affected product is listed with the following details:
Insight Category: Labels the specific problem (e.g., "Ghost Revenue").
Potential Impact: A specific dollar/pound value for that individual SKU.
Metric Hover (📊 Icon): Hovering over this icon reveals a "Key Metrics" popup. This shows you the raw data behind the signal.
Action Hover (🚀 Icon): Hovering over the rocket icon provides Actionable Advice tailored to that specific insight (e.g., "Move this item to the Homepage" or "Cancel upcoming reorders").
💡 Deep Dive: The Six Insight Categories
Tightly automatically scans your catalog and categorizes products into six specific "Demand Profiles."
1. Ghost Revenue
The Problem: You are paying for traffic (via Ads or SEO) that lands on a "dead end" (Out of Stock page).
The Logic: Inventory is 0, but the product is in the top 70% of views across your store.
Monetary Impact: Calculated as
Avg Views (When In-Stock) × Historical Conversion Rate × Current Price.Actionable Advice: Prioritize a restock or redirect that traffic to a similar live product immediately.
2. Hidden Gems
The Problem: These are "Natural Winners" that convert at a high rate but suffer from poor visibility on your site.
The Logic: Conversion Rate (CR) is in the Top 20%, but total views are below Median.
Monetary Impact:
(Median Views - Current Views) × Conversion Rate × Price.Actionable Advice: Move these items to the Homepage, top of Collection pages, or feature them in your next newsletter.
3. Pricing Resistance
The Problem: High-intent shoppers are getting all the way to the finish line but abandoning due to total cost (often shipping or taxes).
The Logic: Add-to-Cart (ATC) is high (Top 20%), but Checkout Completion is low (Bottom 20%).
Monetary Impact: Estimated via Abandoned Cart Value.
Actionable Advice: You have healthy margins here—consider a targeted 10% discount or a free shipping threshold to close the sale.
4. Dead Stock
The Problem: Your capital is frozen in physical inventory that has no "demand velocity."
The Logic: Days of Cover is > 2x Lead Time, and the product hasn't been viewed significantly in 90 days.
Monetary Impact: Trapped Capital Exposure (
Stock Level × Unit Cost).Actionable Advice: Increase visibility via "Recommended Products" widgets before resorting to heavy discounting.
5. The Shelf Warmer
The Problem: The product is visible, but the desire is zero. Traffic exists, but people are actively choosing not to buy.
The Logic: High views (> Median) but extremely low Add-to-Cart rates (Bottom 20%).
Monetary Impact: Revenue Opportunity Cost.
Actionable Advice: The market is rejecting the current presentation or price. Bundle the item or move to a clearance liquidation.
6. The Cooling Trend
The Problem: A former bestseller is losing steam. If you reorder based on historical sales, you will overstock.
The Logic: High sales in the last 4 weeks, but a >40% drop in view trends over the last 2 weeks.
Monetary Impact: Projected Overstock Cost.
Actionable Advice: Reduce or cancel upcoming reorders. The "hype" is fading.
Best Practices
To get the most out of Demand Signals, we recommend the following workflow:
For Ghost Revenue: Restock these items immediately. If a restock isn't possible, redirect the URL to a similar high-performing product to avoid wasting ad spend.
For Hidden Gems: These items are your "secret weapons." Increase their visibility by adding them to your "Recommended" widgets, featuring them in email blasts, or moving them to the top of collection pages.
For Cooling Trends: Use this signal to audit your "Purchase Orders." If Tightly flags a cooling trend, consider reducing your next reorder quantity, even if sales from a month ago look strong.